Shopping centres in Arnhem, Oosterhout, Dordrecht and Leiderdorp all enjoyed a shopping night last Black Friday with dance performances, singer-songwriters, animation acts and meet & greets with Donny and Dave Roelvink. The performances by Lange Frans, Diggy Dex, Brace, Yes-R and Danny Froger were also very popular. All the stores were open until 23.00 pm and had great discounts. An increase in footfall of 30% was the result.

2017’s and 2018’s Black Friday Shopping Nights were all produced by Agency X in commission by Day & Nite.

Curious about the other concepts of Agency X? Check this link.