Specially for the Christmas period, we came up with a unique pop-up store in the Mariekenstraat in Nijmegen. ‘The Wish Store’ is a store where people could buy wishes for a loved one. Visitors had to donate to Make-A-Wish Netherlands before writing down a wish. A few people’s wishes became reality. Agency X gave the unit a magical character: all the senses were triggered. The smell of pine needles, magical music, mood lighting and the floor covered in smoke contributed to the total experience.