Specially for the Christmas period, we came up with a unique pop-up store in the Mariekenstraat in Nijmegen. ‘The Wish Store’ is a store where people could buy wishes for a loved one. Visitors had to donate to Make-A-Wish Netherlands before writing down a wish. A few people’s wishes became reality. Agency X gave the unit a magical character: all the senses were triggered. The smell of pine needles, magical music, mood lighting and the floor covered in smoke contributed to the total experience.

Curious about the other concepts of Agency X? Check this link.